Aaron Wu is a designer based in San Francisco.


Currently a junior studying Cognitive Science at UC Berkeley. My design work ranges from product design to design research to brand strategy to art direction. 

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Selected Works

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Logoi.io ︎︎︎
Brand strategy, user interface design


Creating a bold, daring brand and product design in edtech.
STARTSTOP ︎︎︎
Art direction, branding, streetwear

Launching a streetwear brand from the ground up.

Kiva ︎︎︎
User research, product strategy

Understanding a new market through user experience research.