Aaron Wu

is a designer with a knack for storytelling, getting teams on board + excited, and getting it done.

I’ve led design efforts from 0-1 in Growth and Design Systems. My principal skill lies in making the ambiguous tangible — investigating a problem, creating a North Star, crafting a simple yet compelling story to get buy-in, and then go and run with it. I’m excellent at storytelling, making me a valuable design partner that can represent a product domain cross-functionally with deep user empathy and product sense.

My strengths also lie in craft, particularly in the intersection of brand and product. I infuse my product work with a touch of fun where appropriate — informed by by deep knowledge of design systems, acute attention to detail, and hiearchy.